| Vertical Shift Records was recently established in December 2006, under the corporate umbrella of Living Word Bible Church, one of the fastest growing mega-churches in the southwest. Branching off from Vertical Shift Productions, a trusted name for Christian programming in film and television, Vertical Shift Music Group will focus on new ways to merge TV, film, and music as well as develop innovative ways to adapt the role of the record company in today's rapidly changing market. The music industry is quickly moving away from a packaged product into the form of digital media. We recognize the tremendous change that has occurred within the music industry in even the last three years, and it is our vision to accept these changes and develop new ways to make the record company once again a profitable entity. We are re-inventing the current structure from the ground up, from our recording agreements, to our iMarketing team, to our in-house booking agency.
Vertical Shift artists include Re:zound, Ever Stays Red (currently touring with Sanctus Real) and new artists, Out of Ruin, Kelly McAnly, and Vikki Jordan. More... |
