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Company description::
Chicago area musician/indie recording artist Robert Kramer, in the studio working on tracks for his next album, tentatively titled "The Legacy Of Love", is going against the norm to get his music heard.
His do-it-yourself formula for success flies in the face of commonly accepted procedures in the music industry. "Submitting demos to record labels or industry people looking for a record deal is a waste of time and postage.." says Kramer, whos' strategy is to ignore trying to get any labels' attention at all.
With the current controversy about the recording industry allegedly losing money because of illegal internet downloading, Kramer says it's not downloading thats hurting music sales, it's the lack of quality in the music, and cites the inferior product record labels are pushing on the public.
And he says so in no uncertain terms.
"Record Labels Pushing Trash"
"Much of the music today is plain garbage; it doesn't take a genius to figure that out.....but the record companies are under the illusion that all you need to do is to make people think it's good by throwing big promotional campaigns telling them it is.
The record buying public is waking up, and the sales figures reflect that. Years ago, I wasted a lot of hard-earned cash and time by buying into the hype from so-called industry-insiders, who would tell songwriters to work and re-work their songs, and that their effort into putting out quality music would eventually be recognized. Yet, look at what the record labels push. IT'S TRASH! There's no skillful songwriting, memorable melodies or even quality singing..and it's about time someone said so outright..."
"Do It Yourself & Win"
Kramer, a self-produced musician/recording artist and recording engineer, says forget what the "industry pros" say about "listening to whats on the radio" and break some new musical ground.
"Make yourself famous by getting out there and working your craft and your songwriting..the world doesn't need another no-talent-baggy-pants, hat-backwards jerk who cant sing...be original. Don't follow the leader, be one. Produce your own product, work the grass-roots approach and get out there and reach the people with your music. Don't do it to get famous or rich; do it because you really believe in what you're writing..or don't bother..."
"Rejection Letters, Then Worldwide Exposure"
Kramer says he stopped looking for a record deal years ago after a slew of rejection letters left him dismayed. Using whatever resources he had at hand, he started networking instead, and reached out to other indie artists who had similar problems getting heard.
Finding internet radio stations gave Kramers' music the ability to get exposed globally with minimal cost. And using the popular CDBABY for online distribution, he now reaches millions.
"I now have worldwide airplay and distribution, and just got a licensing deal with an online music publishing firm...and all without a major label sticking their hands into my pockets...not too shabby..." Kramer says.
With his music now being heard and sold worldwide as a result of the internet, the industry that ignored him is starting to pay attention, stating he's already got some of his music licensed for film and video, with more offers on the table. "They're calling me now, because I made waves, and they heard about me..that's what every musician serious enough about their career needs to do."
"Reach The People, Not The Labels"
His method is simple. Form your own little label, put together a website, network with other musicians, invest a little money in recording gear, and start making your own records. "Digital equipment can be had very cost-effectively today", says Kramer
He then affirms musicians need to reach the people who will eventually buy their product, not the labels. "If you're good and diligent, you can literally write your own deal by being your own label, with the percentages and terms to YOUR advantage.." says Kramer. "But you have to do the leg-work.."
Kramer encourages indie musicians to "educate themselves, and forget about the limos and riches..." "Get out there and work your career, don't expect someone else to pay your bills or give you a free ride." Further, the musician states one must be serious enough and persistant about their musical career, and adds to "..just keep going till you make an impact. How long does it take? How serious are you about your music???..You do it till you get results." Kramer quips.
Recording tracks for his next album, Kramer is planning his third worldwide internet special to premiere the new music after the first of the year, and is currently in discussions with two record labels regarding possible retail distribution. "I'll pick the one that suits me.." he says.
"I'm not a millionaire, but I'm doing what I love..music...and that's priceless..."
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